Čo znamená, keď je webstránka ozaj dobrá? Dá sa ľahko nájsť vo vyhľadávačoch. Obsahuje užitočný obsah pre cieľových návštevníkov. Je informatívna. Načítava sa rýchlo a so správnym vzhľadom (responzívna, prispôsobiteľná pre mobilné zariadenia) na stolných počítačoch, telefónoch a tabletoch. Je bezpečná. Konvertuje a zapadá do stratégie spoločnosti: vzbudzuje záujem návštevníkov…
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